Dockers & Levi’s: This is the pitch work that won the account for Edelman Digital San Francisco.
The Levi’s digital campaign: “Your life’s work. Our work wear.” This campaign accompanied Levi’s Go Forth campaign, which was inspired by Walt Whitman.
The big idea: Showcase young pioneers in various fields who are redefining the workplace. Through the Facebook pages, we created relevant content that fostered conversations and directed fans to enter the video contest.
The Dockers digital campaign: “Wear the Pants.”
The big idea: To bring “manly” back to the world of khakis and dress pants. Dockers sales were severely hurting from years of making khakis classy, so we decided to roll up our sleeves and work on targeting the working man.
App: A manly twist on everyone’s favorite fill-in-the-blank game.
Facebook Page: This page curated and created plenty of helpful content to give Dockers audiences multiple reasons to engage in a genuine brand experience with genuine people.
Blog Post: I wrote this for a Dockers brand ambassador’s blog that featured our “Man Libs” app.