Branded Campaign

Pup-Peroni: If dogs could talk, what would they say?
Taking a positive spin on “dogshaming,” my team created Pup-Grams as a social media campaign across Facebook, Twitter and Pinterest. The Pup-Grams app allowed dog lovers to upload a picture of a four-legged friend and attach a personalized message to send or share socially. 

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The Results: Pup-Grams were an instant hit that allowed us to gain more fans/followers, further engage with our dog-centric audience and gather a plethora of user-generated content to publish across all channels.


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